The Question of Signage: Facade, Billboard, or Both?
Contributor
Tourism Revolution
Volume 4, Issue 01
September 13, 2018
![](https://yalepaprika.com/media/pages/folds/tourism-revolution/the-question-of-signage-facade-billboard-or-both/d3a4348561-1612061553/Rialto-Bridge.jpg)
Rialto Bridge, Venice
![](https://yalepaprika.com/media/pages/folds/tourism-revolution/the-question-of-signage-facade-billboard-or-both/715f0ae9c1-1612061552/Trevi-Fountain.jpg)
Trevi Fountain, Rome
A comparison of the role of the facade as a billboard and the question of what is advertised, history or commerce?
![](https://yalepaprika.com/media/pages/folds/tourism-revolution/the-question-of-signage-facade-billboard-or-both/10763aeaee-1612061553/New-Franklin.jpg)
17 Milk Street, Boston – July 2018
![](https://yalepaprika.com/media/pages/folds/tourism-revolution/the-question-of-signage-facade-billboard-or-both/ca8e1a6aac-1612061553/Old-Franklin.jpg)
17 Milk Street, Boston – June 1920
A question of the facade as a preserved sign compared to the facade’s original signage.
![](https://yalepaprika.com/media/pages/folds/tourism-revolution/the-question-of-signage-facade-billboard-or-both/f12b1588fe-1612061553/Holy-Trinity-Church.jpg)
Holy Trinity Church (1874–2017), Boston
![](https://yalepaprika.com/media/pages/folds/tourism-revolution/the-question-of-signage-facade-billboard-or-both/b461e536aa-1612061553/The-Lucas.jpg)
The Lucas Apartments (2017–), Boston
![](https://yalepaprika.com/media/pages/folds/tourism-revolution/the-question-of-signage-facade-billboard-or-both/6e0c242214-1612061553/La-Rinascente-Facade-google-maps.jpg)
Palazetto facade (Early 20th century), Rome
![](https://yalepaprika.com/media/pages/folds/tourism-revolution/the-question-of-signage-facade-billboard-or-both/a2963615f1-1612061553/La-Rinascente.jpg)
La Rinascente Department Store (2010–), Rome
A comparison of preserved facades and the programs they mask.