Added Value

Anything that acts like a descriptor which grants people to make judgments and assumptions can make or break the perception of a building—with that being said, one of the more efficient ways to really rupture and create a hype with bated breath nowadays can be to originate an association to what is already being considered as a substance of value.

Where would Kourtney Kardashian be if it wasn’t for Kim’s tape? What would Egypt be without its pyramids? What would the Strelka Institute be without Rem Koolhaas educational programme?

To translate the above on how a building could be distinguished, we have observed and discovered efficient ways to gain recognition in the form of name, context and dramaturgy.

Following are three mad libs which aim at understanding how projects are given an extra push to prominence (answers can be found below).

The rules are simple:

1. Select a template
2. Fill in the blank spaces
3. Select a suiting image option to paste in one of the covers
4. Spread the word and watch it gain momentum
   5. All the above rules can be broken

DISCLAIMER: The mad libs should be used carefully as the results may be detrimental and cause unforeseeable harm. Play at your own risk…

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____\_, ______, ______, ______ is situated in the city of
Berlin, in an historic neighborhood between two buildings. The existing required ______to reference to its two adjacent buildings, however,
a fake design was made under the great ______’ name to convince the Building Department to allow ______ to reference outside of its own context and draw inspiration from the _____\ instead.

_51*55,_ _Berlin,_ _2012–_, Brandlhuber+ 51*55 is situated in the city of
Berlin, in an historic neighborhood between two buildings. The existing required 51*55 to reference to its two adjacent buildings, however,a fake design was made under the great Mies van der Rohe’ name to convince the Building Department to allow 51*55 to reference outside of its own context and draw inspiration from the Neue National Galerie instead.

______, ____\_, ______, ______, ______, are the remnants of a ______. The former site has been demolished; only the ______ remained due to their high cost of demolition. ______ acquired a name in contrast to the lacklustre site. By associating them with the towers of _____\, their perception was altered—giving a new standard to the neighborhood.

_San Gimixnano Lichtenbern,_ _Berlin,_ _2011,_ _Brandlhuber+ Emde,_ _Burlon _Two concrete towers, are the remnants of a state-owned factory for graphite production. The former site has been demolished; only the two concrete towers remained due to their high cost of demolition.The towers acquired a name in contrast to the lacklustre site. Byassociating them with the towers of San Giminnano, Florence, their perception was altered—giving a new standard to the neighborhood.

______, ____\_, ______, ______The ______ is one of the most photographed homes in ______. Perhaps the recognition is due to its ______architecture, or, perhaps it is because it is associated to ______ and the place where ______was _______. The house plays a huge role in the narrative of the matter, leaving tourists to stop by everyday to pose for pictures.

_Versace Mansion,_ _Miami,_ _1930_, _Ronin Wolf
_The palace is one of the most photographed homes in America. Perhaps the recognition is due to its extravagant taste and Mediterranean revivalist architecture, or, perhaps it is because it is associated to Versace and the place where Gianni Versace was shot and killed. The house plays a huge role in the narrative of the matter, leaving tourists to stop by everyday to pose for pictures.