Added Value

5-19

A Dash of ______

April 23, 2020

Anything that acts like a descriptor which grants people to make judgments and assumptions can make or break the perception of a building—with that being said, one of the more efficient ways to really rupture and create a hype with bated breath nowadays can be to originate an association to what is already being considered as a substance of value.

Where would Kourtney Kardashian be if it wasn’t for Kim’s tape? What would Egypt be without its pyramids? What would the Strelka Institute be without Rem Koolhaas educational programme?

To translate the above on how a building could be distinguished, we have observed and discovered efficient ways to gain recognition in the form of name, context and dramaturgy.

Following are three mad libs which aim at understanding how projects are given an extra push to prominence (answers can be found below).

The rules are simple:
1. Select a template
2. Fill in the blank spaces
3. Select a suiting image option to paste in one of the covers
4. Spread the word and watch it gain momentum
5. All the above rules can be broken

DISCLAIMER: The mad libs should be used carefully as the results may be detrimental and cause unforeseeable harm. Play at your own risk…



________________________ is situated in the city of
Berlin, in an historic neighborhood between two buildings. The existing required ______
 to reference to its two adjacent buildings, however,
a fake design was made under the great ______
’ name to convince the Building Department to allow ______ to reference outside of its own context and draw inspiration from the ______ instead.

 

51*55, Berlin, 2012–, Brandlhuber+ 51*55 is situated in the city of
Berlin, in an historic neighborhood between two buildings. The existing required
51*55 to reference to its two adjacent buildings, however,
a fake design was made under the great
Mies van der Rohe’ name to convince the Building Department to allow 51*55 to reference outside of its own context and draw inspiration from the Neue National Galerie instead.


______________________________, are the remnants of a ______. The former site has been demolished; only the ______ remained due to their high cost of demolition. ______ acquired a name in contrast to the lacklustre site. By associating them with the towers of ______, their perception was altered—giving a new standard to the neighborhood.

San Gimixnano Lichtenbern, Berlin, 2011, Brandlhuber+ Emde, Burlon Two concrete towers, are the remnants of a state-owned factory for graphite production. The former site has been demolished; only the two concrete towers remained due to their high cost of demolition. The towers acquired a name in contrast to the lacklustre site. By associating them with the towers of San Giminnano, Florence, their perception was altered—giving a new standard to the neighborhood.


________________________
The ______ is one of the most photographed homes in ______. Perhaps the recognition is due to its ______ architecture, or, perhaps it is because it is associated to ______ and the place where ______ was ______. The house plays a huge role in the narrative of the matter, leaving tourists to stop by everyday to pose for pictures.

Versace Mansion, Miami, 1930, Ronin Wolf
The palace is one of the most photographed homes in America. Perhaps the recognition is due to its extravagant taste and Mediterranean revivalist architecture, or, perhaps it is because it is associated to Versace and the place where Gianni Versace was shot and killed. The house plays a huge role in the narrative of the matter, leaving tourists to stop by everyday to pose for pictures.