ARTISTS TALK : Khoon Choi

(Graphic Design ‘17)

I think so much of that style just comes from how you approach the project conceptually, just how you think about the project determines so much of that (formal choices) that I can’t help but make things that look kind of similar. There are typefaces I enjoy using, I tend to not use so much color, stuff like that. But if the occasion calls for it and if the project calls for it, it’s not like I can’t do that because I have to stay true to myself. Here we are making these things that almost nobody else cares about other than yourself. It’s such a personal endeavor and development and I guess people who come here tend to be very similar, in what they value.