The Question of Signage: Facade, Billboard, or Both?


Tourism Revolution

September 13, 2018

Rialto Bridge, Venice

Trevi Fountain, Rome

A comparison of the role of the facade as a billboard and the question of what is advertised, history or commerce?

17 Milk Street, Boston – July 2018

17 Milk Street, Boston – June 1920

A question of the facade as a preserved sign compared to the facade’s original signage.

Holy Trinity Church (1874–2017), Boston

The Lucas Apartments (2017–), Boston

Palazetto facade (Early 20th century), Rome

La Rinascente Department Store (2010–), Rome

A comparison of preserved facades and the programs they mask.